The Wristwatch Concierge

The client

The Wristwatch Concierge is an independent watch-buying advisor in Chicago. Scott, the founder, helps collectors find, evaluate, and buy the right watch.

The problem

A new personal-service business with no brand yet. The site had to look as considered as the watches its clients buy, explain a service people may not know exists, and turn that interest into a consultation.

What I delivered

The logo, from first concepts to the final version used on the website and business cards.
Website design and build in WordPress, including a watch gallery.
Search setup and domain management.
A handover, so Scott can update the content himself.

Key decisions

A logo tested in context. Several concepts, then refinements with Scott, then a check of the logo next to the site’s type so both read as one brand.
The consultation comes first. The hero carries the logo over a concierge-desk photo and one clear “Schedule a Consultation” link; the logo’s background was adjusted to sit inside the photo.
A separate hero for phones. Phone screens are tall and narrow, so the mobile hero uses its own crop instead of a squeezed desktop image.
Trust details kept visible. A clean white layout, a gallery with descriptions, and the disclaimer shown on every page.