Web Design, SEO & AI Blog

Notes on websites, search and AI for Chicago small businesses.

Website Design

What Makes a Great Bathroom Remodeling Website

Posted on by John Schuster
Bath Remodeling Website

Why Bathroom Remodelers Need More Than Just a Website to Grow A lot of bathroom remodeling companies have websites, but not all of them have websites that actually help grow the business. There is a big difference between simply having an online presence and having a website that brings in leads, builds trust, supports sales, […]

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Work

22 Business Marketing Assets Every Business Should Have Ready to Go

Posted on by John Schuster
Business Marketing Assets

Every business, whether you’re a solopreneur or running a team of fifty, needs a core set of marketing assets ready at a moment’s notice. When an opportunity comes knocking — a potential client asks for more info, a partnership materializes, or a referral lands in your inbox — you don’t want to be scrambling to […]

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AI

Google Says “It Depends” on Whether You Need a Website or Not in the Future

Posted on by John Schuster
AI agent

Google’s Search Relations team recently sat down on their Search Off the Record podcast and tackled a question that’s been bubbling under the surface of every digital strategy conversation for years: Do you still need a website in 2026? Their answer? “It depends.” And honestly, they’re not wrong. But we think the conversation is missing […]

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Posted in AI
SEO

How to Create a Google Review Link

Posted on by John Schuster
google reviews

The easiest way to get your Google Review link is by using your Google Business Profile dashboard. Log in to Google Business Profile Manage using your Google business account. Navigate to the ‘Home’ tab in your dashboard. Scroll down to find the ‘Get More Reviews’ card. Click on the ‘Share Review Form’ button to generate […]

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Posted in SEO
Clients

From Illustrator to the Tea Table — New Steepers Only Honey Labels

Posted on by John Schuster

Two flavors. One bold vision. We took Steepers Only ’s new Lemon Honey and Cranberry Honey from concept sketches to fully printed 4”x5” labels — complete with custom illustrations, brand-consistent typography, and FDA-compliant panels. Lemon Honey & Cranberry Honey — From Concept to Event-Ready When Steepers Only introduced their two new flavored tea honeys — […]

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SEO

How to Link Google Analytics 4 with Google Search Console (And Why You Should Do It Today)

Posted on by John Schuster

If you want to truly understand how your website performs in Google Search and what visitors do once they land on your site, linking Google Analytics 4 (GA4) with Google Search Console (GSC) is a must. This quick integration gives you powerful combined insights into rankings, clicks, impressions, and on‑site behavior—all in one place. Why […]

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Posted in SEO
Website Design

Top 5 Affordable Web Design Options for Chicago Small Businesses

Posted on by John Schuster

  Looking for affordable web design services in Chicago? Here’s how to launch a high-impact website without blowing your budget. When you’re running a small business in Chicago, every dollar counts—and that includes your digital presence. The good news? You don’t need a $10K+ agency to create a beautiful, functional website that attracts customers and […]

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